Control your money

Wally lets you take control of your money. Balance your income and expenses. Understand where your money goes. Set and achieve your financial goals. Seamlessly and intuitively.

“Top 10 Start-Ups”
- Forbes Magazine
#1 Finance App
in 22 Countries
Top 10 Finance App
in 52 Countries
4.6 out of 5 star
Ratings Globally
1st Place in 2
Start-up Competitions

About us

Seamless, intuitive money management

The idea behind Wally is that we need the right tool to manage our personal finances. Some people use Excel, some use a paper and pen, and some use personal accounting software-- but most of us just don’t know what to do. Our financial lives are complicated-- cash, cards, savings, debt-- and we’re not all born gifted accountants.

Managing money is a highly important and highly personal issue for us at Wally. We’re a small team; some of us are single, some are married, and some of us have kids-- but regardless of our situation, but we all face these issues. We’re real people with real problems.

So we embarked on a mission to solve our problem and hopefully solve yours. And thus Wally was born-- a simple, seamless, and intuitive tool to manage your personal finances. We want to give you a 360 view on your money; what comes in, what goes out, what you have saved, what you have budgeted. We want to give you the tools to understand where your money goes, and empower you to set and achieve financial goals.

We’re pretty proud of what we’ve done so far. Every day thousands of people from around the world download and experience Wally for their first time. The response from our users has been overwhelming and humbling. But, we still have a long way to go.

We hope you enjoy Wally, and we really want you to tell us you think. Email us at, or reach out to any of us directly on our social media accounts. You can learn more about the team below, and follow our plans and achievements.

Our priority is to keep Wally free and awesome. It’s going to be a great ride!

Our Team

We're the small team that is building Wally. We each have totally different skills and interests, that we combined to give you a sleek and intuitive personal finance tool.

We avoid using titles like CEO, Manager, VP-- it would sound a little pretentious for such a small team, don't you think? We all wear different hats and do whatever it takes to build the perfect tool that works for you.

Hi! I'm Saeid,
founder at Wally

At Wally, my responsibility is to primarily focus on the application – to constantly make it better for you. What does that mean, exactly? Well, the short answer is to basically make it easier for you to use, while making it smarter; less work on your behalf, more work on Wally’s.

My other responsibilities are to ultimately drive the company’s growth through more downloads (so please tell your friends!) and to increase its engagement rates. Basically, we believe that the more accurate Wally is with your information, the more useful it is.

I really believe we’re doing a great thing with Wally and hope you do too. If you have any ideas on how we can improve it please let us know.

Hey! I'm Mak,
and I'm an engineer at Wally

A lover of everything in digital media, I enjoy leading Wally’s plans in design, experience and development. From concept to deployment, I enjoy bouncing ideas with the rest of the team, going over 1000’s of requests and building them through every line of code with Wael.

I'm the father of an awesome little girl, a geek husband and an aspiring road bike racer.

Mabuhay! I'm Marco
and I'm a designer at Wally

I'm a multimedia designer and my job is mostly to help with non-app related design: the website, creatives, mock-ups and prototypes.

I've worked with Saeid before at his first start-up and love the new team he's built. As small as it is, I'm really proud to be part of it and seeing how we're helping the world manage their finances!

Pushing boundaries, testing new ideas and engaging with people through creative work is basically all I could ask for!

Hi, I'm Nicole,
and I focus on behavioral economics at Wally!

I am a psychologist by training, and love everything to do with behavioral sciences; from habit formation and long-term behavior change, to fostering effective and direct communication.

Before coming to Wally I was a student at Harvard, focusing on entrepreneurship, social psychology, and behavioral economics. I am excited to help you become more aware of your spending behavior patterns and develop the right habits to reach your goals-- whether it is student loan repayment, saving for a first house, or just spending your money wisely and conscientiously.

My favorite part of my job is talking directly to our users, and I’d love to hear from you. Reach out to me via Twitter, Instagram, or email. Tell me what you love, or what can be improved, and let's start a conversation!

Hey, I'm Ekta,
and I focus on growth &
marketing at Wally.

My job at Wally is to create as much awareness around our mission and to understand what it is you expect out of Wally. After graduating as a chemical engineer from CalTech, I worked in Oil & Gas but quickly found my true calling working at startups and building new companies and brands.

After spending the past few years getting people to spend their money shopping online, I’m excited to help empower you to understand and manage your finances better. With Wally I hope that managing money changes from a source of stress, to a source of control and security.

Apart from Wally, I’m a bit of a social media junkie so you can find me tweeting or blogging away. Don’t be shy— say hello!

Hello! I'm Wael,
and I'm also an engineer at Wally

Part rocket engineer and part mad scientist, I’ve spent the last 7 years of my life building, breaking and staring at the hidden parts of the Internet.

My job at Wally is to crunch the app and build the numbers (or maybe it's the other way around). Apps, APIs and washing machines, if it has an IP it has to go through me.

I’m the newest on the team at Wally, and I’m so excited to be part of the team. I was one of Wally’s first users way back when. And now I can build all the crazy features I’ve always wanted. It’s all part of my master plan-- mwahahaha!


What is Wally?

Wally is a personal finance app available on the iPhone. It helps you compare your income to your expenses, understand where your money goes, and set and achieve goals. Wally lets you keep track of the details as you spend money: where, when, what, why, & how much.

Is Wally private?

Absolutely. We have the utmost respect for your privacy. Your information is safe and secure with Wally.

What currencies are available?

All of them: from the American Dollar to the Congolese franc.

Can I set a password?

Yes, but make sure you don’t forget it or your information will be lost.

How much does it cost?

Wally is 100% free.

Are there any ads?


How do you make money?

Good question. The idea is to build a really good basic version that everyone can use and love. We plan to add some optional premium features in the future (ranging from $0.49 - $4.99) such as currency conversion for travellers or family management tools for users with children.

With that said, we’ll always be working on the awesome free version that you love.

Are you available on Android?

Yes we are! We recently launched a whole new version of Wally called Wally+, which is exclusively on Android for the time being. It has everything iPhone users love about Wally, plus powerful new features giving you new dimensions into your financial life.

Download Wally+ now.

Can I save pictures of receipts?

Of course! With every expense you log in, you can take a picture of the receipt for your records.

Can I login from my computer?

We’re still working on it-- hang tight.

We want to hear from you.