Control your money

Wally lets you take control of your money. Balance your income and expenses. Understand where your money goes. Set and achieve your financial goals. Seamlessly and intuitively.

“Top 10 Start-Ups”
- Forbes Magazine
#1 Finance App
in 22 Countries
Top 10 Finance App
in 52 Countries
4.2 out of 5 star
Ratings Globally
1st Place in 2
Start-up Competitions

About us

Seamless, intuitive money management

The idea behind Wally is that we need the right tool to manage our personal finances. Some people use Excel, some use a paper and pen, and some use personal accounting software-- but most of us just don’t know what to do. Our financial lives are complicated-- cash, cards, savings, debt-- and we’re not all born gifted accountants.

Managing money is a highly important and highly personal issue for us at Wally. We’re a small team; some of us are single, some are married, and some of us have kids-- but regardless of our situation, but we all face these issues. We’re real people with real problems.

So we embarked on a mission to solve our problem and hopefully solve yours. And thus Wally was born-- a simple, seamless, and intuitive tool to manage your personal finances. We want to give you a 360 view on your money; what comes in, what goes out, what you have saved, what you have budgeted. We want to give you the tools to understand where your money goes, and empower you to set and achieve financial goals.

We’re pretty proud of what we’ve done so far. Every day thousands of people from around the world download and experience Wally for their first time. The response from our users has been overwhelming and humbling. But, we still have a long way to go.

We hope you enjoy Wally, and we really want you to tell us you think. Email us at, or reach out to any of us directly on our social media accounts. You can learn more about the team below, and follow our plans and achievements.

Our priority is to keep Wally free and awesome. It’s going to be a great ride!


What is Wally?

Wally is a personal finance app available on the iPhone. It helps you compare your income to your expenses, understand where your money goes, and set and achieve goals. Wally lets you keep track of the details as you spend money: where, when, what, why, & how much.

Is Wally private?

Absolutely. We have the utmost respect for your privacy. Your information is safe and secure with Wally.

What currencies are available?

All of them: from the American Dollar to the Congolese franc.

Can I set a password?

Yes, but make sure you don’t forget it or your information will be lost.

How much does it cost?

Wally is 100% free.

Are there any ads?


How do you make money?

Good question. The idea is to build a really good basic version that everyone can use and love. We plan to add some optional premium features in the future (ranging from $0.49 - $4.99) such as currency conversion for travellers or family management tools for users with children.

With that said, we’ll always be working on the awesome free version that you love.

Are you available on Android?

Yes we are! We recently launched a whole new version of Wally called Wally+, which is exclusively on Android for the time being. It has everything iPhone users love about Wally, plus powerful new features giving you new dimensions into your financial life.

Download Wally+ now.

Can I save pictures of receipts?

Of course! With every expense you log in, you can take a picture of the receipt for your records.

Can I login from my computer?

We’re still working on it-- hang tight.

We want to hear from you.